A Retailers Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales Carolyn Howard-Johnson

ISBN: 9781441467249

Published:

Paperback

122 pages


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A Retailers Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales  by  Carolyn Howard-Johnson

A Retailers Guide to Frugal In-Store Promotions: How-To Increase Profits and Spit in the Eyes of Economic Downturns Using Thrifty Events and Sales by Carolyn Howard-Johnson
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 122 pages | ISBN: 9781441467249 | 3.63 Mb

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailers Guide to Frugal In-Store Promotions gives retailersMoreRetailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that.

A Retailers Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnsons nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.



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