Pursuing Customers: An Ethnography Of Marketing Activities Robert C. Prus

ISBN: 9780803934078

Published: March 1st 1989

Hardcover

336 pages


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Pursuing Customers: An Ethnography Of Marketing Activities  by  Robert C. Prus

Pursuing Customers: An Ethnography Of Marketing Activities by Robert C. Prus
March 1st 1989 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 336 pages | ISBN: 9780803934078 | 8.12 Mb

The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for itsMoreThe accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display.

Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.



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